I’m re-reading a paper of mine that has just been published by the International Research Network on Business, Development and Society.

The paper is called “Corporate Social Responsibility: What Next?”, and it looks at the likely impact of the current recession on the practice and shape of corporate social responsibility in years to come.

One blindingly obvious thing that occurred to me as I was writing the paper was that there is a deep mismatch between an insistence that businesses adopt a longer-term time horizon when thinking about ‘the business case’ for corporate social responsibility; and a lack …